The Power of Animation
Successful companies are beginning to use animated videos like never before – but why ?
Well the first reason is without doubt the increasing affordability of animated productions.
With the ready availability of powerful editing software and a wealth of artistic talent creating animated content, animation is far more affordable than ever before. Gone are the days when only the largest budgets could afford animations. Creative animation is now available to small and medium sized businesses.
But there are other important reasons too:
- Animations open up a whole new world of creative possibilities – if you can imagine something, it can now be created.
- Beautifully created animations are able to convey complex ideas or concepts in only a few short seconds.
- Fun – animations can use humour and visual metaphor to create entertaining and engaging content that viewers love to share.
In fact a recent study reported that animated videos are shared up to 176% times more that traditional video. That’s users sharing your message to their networks.
The other major advantage of animations is that they can easily reflect your brand, style and audience, allowing a wealth of styles to be created for any audience.
Example 1: AAT
This animated video was commissioned by a training organisation to raise awareness of the wide selection of industries that need trained accountants. It was a highly successful campaign.
Example 2: Beating The Blues
This gentle animated video covers the delicate topic of mental health, offering advice to sufferers whilst respecting the sensitivities involved. It was created to respect ‘World Health Day’.
Example 3: ESQ Recruiting
This almost dream-like animation was a first in the recruitment sector, bringing a caring and long term partnership feel to their brand identity.
It’s style and impact has influenced many in the recruitment field.
A Final Thought
The power of animated videos to really engage audiences and drive new business is here to stay. For what can be only a modest investment, businesses can now employ the full potential of animations to engage like never before.