Digital Marketing Blog

Category Archives: Animation

Why Abraham Lincoln Loves Digital Media

By | Animation, Food for thought, Marketing tips | No Comments
Why Abraham Lincoln Would Love Digital Media‏

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”
Abraham Lincoln

These words of wisdom have gone down in history not because we all chop down trees and find it useful to know a sharp axe helps – rather because it applies to all walks of life as a metaphor.
This is particularly true in digital marketing, as if you spend £1 driving traffic to your website that’s like taking one swing at the tree with your axe.  A bad website is a blunt axe and it’ll take more swings… that’s more £££.

So get your axe nice and sharp, save yourself ongoing expenditure taking repeated swings at the tree for little result.  Get great quality content, and use it as a catalyst in your business for years to come!

Next week Maria’s Top Tips will be ready for your viewing pleasure, starting with “Does SEX Really Sell?” Maria’s bite-size top tips aim to inform, educate and enlighten you and your staff as to the fundamentals of the Digital Marketing Practice.

Clockwork creatives does sex really sell
does sex really sell clockworks
does sex really sell clock works creative

Talk to the Clockwork Creative experts for free today on 

020 717 55 388 or email us here.

We look forward to working with you to achieve success.

The Power of Animation

By | Animation, Food for thought, Marketing tips, Video Tips | No Comments
The Power of Animation

The Power of Animation

Successful companies are beginning to use animated videos like never before – but why ?

Well the first reason is without doubt the increasing affordability of animated productions.

With the ready availability of powerful editing software and a wealth of artistic talent creating animated content, animation is far more affordable than ever before. Gone are the days when only the largest budgets could afford animations. Creative animation is now available to small and medium sized businesses.

But there are other important reasons too:

  • Animations open up a whole new world of creative possibilities – if you can imagine something, it can now be created.
  • Beautifully created animations are able to convey complex ideas or concepts in only a few short seconds.
  • Fun – animations can use humour and visual metaphor to create entertaining and engaging content that viewers love to share.

In fact a recent study reported that animated videos are shared up to 176% times more that traditional video. That’s users sharing your message to their networks.

The other major advantage of animations is that they can easily reflect your brand, style and audience, allowing a wealth of styles to be created for any audience.

Example 1: AAT

This animated video was commissioned by a training organisation to raise awareness of the wide selection of industries that need trained accountants. It was a highly successful campaign.

Example 2: Beating The Blues

This gentle animated video covers the delicate topic of mental health, offering advice to sufferers whilst respecting the sensitivities involved. It was created to respect ‘World Health Day’.

Example 3: ESQ Recruiting

This almost dream-like animation was a first in the recruitment sector, bringing a caring and long term partnership feel to their brand identity.

It’s style and impact has influenced many in the recruitment field.

A Final Thought

The power of animated videos to really engage audiences and drive new business is here to stay. For what can be only a modest investment, businesses can now employ the full potential of animations to engage like never before.