Digital Marketing Blog

Category Archives: Digital Marketing

Digital Marketing with Facebook

By | Digital Marketing, Marketing tips, Small Business Programme | No Comments

Digital Marketing with Facebook

Digital Marketing with Facebook has never been more attractive for businesses.

With over 307 million regular Facebook users* in Europe, the potential for business and brand engagement is higher than ever before.

For businesses directly targeting consumers, Facebook represents one of the bests ways of reaching a receptive audience in 2017. With the success of business pages which attract ‘likes’ and allow for the easy sharing of content with friends and colleagues, Facebook is becoming the platform of choice for businesses wishing to reach new audiences and build online engagement.

Facebook also provides businesses with a sophisticated set of targeting criteria to focus their digital marketing efforts on carefully specified audience segments. Such parameters as age, geographical location, interests and family status can allow for finely tuned digital marketing campaigns tailored to a very specific audience.

Digital Marketing with Facebook Part1

In addition, with some careful analysis of your potential customer base, different digital marketing campaigns can be setup to run concurrently, each targeting a particular audience with content that has been customised for them. This ability to tailor your digital marketing to very specific audiences make Facebook a powerful platform and an essential part of a well planned marketing campaign.

Content Still King

With Facebook and other new digital marketing platforms, one of the vital factors in attracting a new audience is the nature of the content that is posted. In a world of sophisticated consumers, content needs to go far beyond the traditional adverts highlighting price or product features.

Digital Marketing with Facebook Part2

Consumers these days demand content that engages and entertains, or informs and enlightens. At best, a campaign can do all of these things and foster a strong and engaging relationship with your customers over time.

Good planning of your digital marketing campaign is essential to take advantage of the power of the platform and maximise your return on investment.

Clockwork Creative’s digital marketing team can provide advice, consultancy and content delivery for all your digital marketing campaigns – from Snapchat, Facebook, and Instagram, to LinkedIn and YouTube.

Contact us today and make your digital marketing creative and effective.

Snapchat Comes of Age as a Digital Marketing Tool

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Snapchat Comes of Age as a Digital Marketing Tool

 

Clockwork Creatives, Snapchat logo, digital marketing tool

Snapchat – Reaching Millennials

In August 2016, around 61 percent of UK online adults aged 18 to 29 were Snapchat users. In fact, its now the most popular (measured by daily users) of all the new social media platforms amongst the millennials.

This huge surge in interest in Snapchat now makes it an essential digital marketing tool for reaching a millennial target audience. However, unlike Facebook and YouTube, Snapchat has its very own mechanics for content delivery.

Anyone considering using Snapchat for their digital marketing campaigns needs to be aware of how the platform works and how best to integrate their content into the Snapchat experience. For example, most Snapchat content has a very limited window of viewing (usually between 1 and 10 seconds). It has no ‘history’ for users to revisit content in a traditional way.

These unique Snapchat mechanisms combined with an active user experience mean new ways must be found to tell your brand story and make an impression. Digital Marketing with Snapchat must be planned out into a series of images – each telling part of your brand story. This can then be enhanced with short videos to provide more detail and brand awareness.

If you target millennials for your digital marketing campaigns, Snapchat is becoming a must-use platform. Our digital marketing team can provide advice, consultancy and content delivery for all your digital marketing campaigns – from Snapchat, Facebook, and Instagram, to LinkedIn and YouTube.

Contact us today and make your digital marketing creative and effective.

 

2017 – Year of Digital Marketing

By | Digital Marketing, Marketing tips | No Comments

2017 Year of Digital Marketing2017 is the year of Digital Marketing.

 

Membership of social media platforms and other digital networks has never been greater and the opportunities for digital marketing has never been so attractive.

Take the LinkedIn network. They now have over 450 million adults on LinkedIn, together creating the worlds largest database of working people, connected to their past employment, colleagues and the companies currently employing them. This represents a major opportunity for B2B marketing, providing an unprecedented ability to target business sectors and job roles that can focus digital marketing potential like never before.

For the younger generation, platforms like Snapchat and Instagram are recording large increase in users. In the US alone, Snapchat now reaches 43% of 18-34 year olds and this trend is similar in the UK and set to continue. Reaching this younger audience through digital marketing has never been easier and opens the door to well conceived tailored content that speaks directly to this important sector.

So, reaching these key target groups has never been easier. But to target them in a meaningful way that drives brand awareness or increases sales requires creative content that appeals to that audience in the context of the platform they are using. Successful digital content can easily go viral with ‘likes’ and ‘shares’ driven by engaged users.

Clockwork Creatives specialises in creating engaging content tailored to a specific audience and platform. From Facebook and YouTube, to Instagram, LinkedIn and Snapchat, we have experts in digital marketing to turn marketing budgets into successful platform-specific marketing campaigns.