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Category Archives: Small Business Programme

Digital Marketing with Facebook

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Digital Marketing with Facebook

Digital Marketing with Facebook has never been more attractive for businesses.

With over 307 million regular Facebook users* in Europe, the potential for business and brand engagement is higher than ever before.

For businesses directly targeting consumers, Facebook represents one of the bests ways of reaching a receptive audience in 2017. With the success of business pages which attract ‘likes’ and allow for the easy sharing of content with friends and colleagues, Facebook is becoming the platform of choice for businesses wishing to reach new audiences and build online engagement.

Facebook also provides businesses with a sophisticated set of targeting criteria to focus their digital marketing efforts on carefully specified audience segments. Such parameters as age, geographical location, interests and family status can allow for finely tuned digital marketing campaigns tailored to a very specific audience.

Digital Marketing with Facebook Part1

In addition, with some careful analysis of your potential customer base, different digital marketing campaigns can be setup to run concurrently, each targeting a particular audience with content that has been customised for them. This ability to tailor your digital marketing to very specific audiences make Facebook a powerful platform and an essential part of a well planned marketing campaign.

Content Still King

With Facebook and other new digital marketing platforms, one of the vital factors in attracting a new audience is the nature of the content that is posted. In a world of sophisticated consumers, content needs to go far beyond the traditional adverts highlighting price or product features.

Digital Marketing with Facebook Part2

Consumers these days demand content that engages and entertains, or informs and enlightens. At best, a campaign can do all of these things and foster a strong and engaging relationship with your customers over time.

Good planning of your digital marketing campaign is essential to take advantage of the power of the platform and maximise your return on investment.

Clockwork Creative’s digital marketing team can provide advice, consultancy and content delivery for all your digital marketing campaigns – from Snapchat, Facebook, and Instagram, to LinkedIn and YouTube.

Contact us today and make your digital marketing creative and effective.

The Small Business Programme Launches

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The Small Business Programme Launches

The Small Business Programme - Digital Marketing Strategy and Content Production

Aimed at the SME market, the Small Business Programme helps guide companies through the rapidly changing digital marketing landscape to optimise content creation and drive results. It aims to bring many of the digital marketing techniques and approaches that large multinational companies are using within reach of small and medium sized businesses.

The Small Business Programme’s approach is designed, first and foremost, to inform, educate and enlighten businesses on the power of digital marketing and how to take full advantage of it.

The Small Business Programme’s unique methodology is aimed at any small to medium enterprise, and has been designed to fit the lifecycle of any business evolving from start-up or business expansion, to significant player in their industry.

The Small Business Programme brings together marketing and digital content expertise into a collection of Frameworks and Packages which guide businesses in defining their marketing strategy, as well as implementing that strategy.

Small Business Programme FrameworksMaking & Consultancy Toolkit

The Small Business Programme Frameworks comprise a straightforward yet versatile approach to a digital marketing strategy. Whether businesses are bringing a new brand to market, attracting new clients & partners, or expanding their established brand, Frameworks provide a clear navigation through the key decision making stages in their business.

Frameworks encompass Brand Identity, Brand Positioning, Channel Planning, and Marketing & Digital Media Content Strategy; all designed by experts who have been in the industry since the advent of online digital content as a marketing tool.

Together, the Small Business Programme Frameworks help clarify the digital marketing content a business should consider creating to increase their digital presence, build customer relationships and increase market share.

Small Business Programme Packages

The Small Business Programme Packages are the implementation of the digital marketing strategy; defined by our frameworks, or the business’ in-house marketing team.

They define the digital media assets required to meet a business’ objectives.

Deliverables range from the development of website platforms, brand design, implementation of marketing campaigns through to the creation of a wide range of digital media content. Together, they ensure that marketing campaigns feature the right content to engage the defined target audience and optimise the potential to bring significant growth and sustainability to the business.

Small Business Programme - Digital Marketing Top Tips

Clockwork Creatives provide an on-going series of Digital Marketing Top Tip short videos covering different aspects of content creation which are available free on their website. These provide an introduction to digital marketing and cover some of the high-level topics businesses should be aware of.

To find out more about the Small business Programme click here for details.

Clockwork Creatives