Digital Marketing Blog

Category Archives: special offers

Why Clockwork Creatives ?

By | Food for thought, Marketing tips, special offers | No Comments

Why Clockwork Creatives ?

Hiring us to produce great quality digital content and strategically manage the flow of visitors to that digital content is essentially a “put money in, get more money out” machine.

We’ve working with countless clients over the years to bring their marketing objectives to fruition.

But how?

Clockwork Creatives - Digital Marketing Strategy and Content Production

Well, at the most basic level, if you have normal quality digital content – a website for example – you’ll convert 1% of traffic to your website.  But a great website, with video content and a streamlined user journey, will get you a higher conversation rate.  10-20% is reasonable, but let’s be conservative and say the better website converts 5% of traffic, instead of 1%.

That means for every £100 spent driving traffic to the website you’ll get five times the return on investment.  And that’s conservative – typical client ROI rates are 10x for us.

So please, don’t bite off more than you can chew.  Don’t naively count visitors has your only key performance indicator.

There are so many variables and the financial impact of a campaign succeeding or failing is orders of magnitude greater than the costs of running it.

So why take chances with your business?  Take expert advice instead.

Talk the experts for free today on 020 717 55388 – and remember to claim your 20% off any quote this month.

We look forward to working with you to achieve success.

Clockwork Creatives - Digital Marketing Strategy and Content Production

Interview Videos

By | Interviews, Marketing tips, special offers, Video Tips | No Comments
Interview Videos - The Power of Being on Camera

Interview Videos – The Power of Being on Camera

If your business provides a skilled service, no one can represent your company like you and your colleagues.

Interviews are a powerful way to represent your business to a wide audience, even if you don’t like public speaking. Even, if you don’t have any camera experience.

Interview Video Example 1: OXYGEN

In this example we stick entirely with the interview footage, only cutting once to show the location as a “board room”.

Our skilled interviewers make delivering this kind of video as easy as having a conversation. Through questions and conversation they will direct and guide you to deliver the right lines that they know our editors and the director will need for the video in post-production.

Interview Video Example 2: EPI Seismic Consultants

In this video we use more cutaways to illustrate what is being said. Sometimes animations can help illustrate more intricate points.

Music in both is used in all these examples to different effects, based on topic and brand representation; i.e. how you want to be seen.

Interview Video Example 3: Industrial Workwear

This one also uses other video elements; motion graphics, location filming and a presenter. See for yourself how the interviews play a key part in portraying the staffs’ wealth of knowledge and experience.

Speak to us about interviews with your team, or any kind of video marketing project, this month for 20% off!

Clockwork Creatives - Special Offer Feb 2016