6 Mistakes When Purchasing Video Services
1) Knowing Your Audience
There are almost as many video production companies out there as there are coffee shops on street corners. But how many of them simply want to sell video to make their sales target ?
For a marketing video to really bring a good value return on your investment, it’s vital that the video producers really understand your audience and what engages them. That’s where you come in – you know your audience better than anyone. Beware of any company who doesn’t want to spend the time to really understand your target audience, and what makes them tick.
Remember, the better the video content is targeted at your customers, the better the results will be.
2) Beware of Resellers
There are companies which exist purely as marketing engines, generating business and outsourcing it to freelance producers. This model means nothing that is made for you will actually be the hands of who you think is making the video for you.
Risky at best, and with inflated prices at worst, so if in doubt – ask them !
Clockwork Creatives is founded by producers with everything managed in-house, consolidated costs and working structure to provide you with the peace of mind and quality you need, at affordable prices.
3) Beware of ‘Cheap’ Deals
Every once a while I’ll be talking with a potential client about a production; filming and editing let’s say we have a £700 budget. It’s a small job, but that fee covers the writing, planning, casting, studio, crew, presenter, equipment, editing, delivery and management. And then they say “my mate knows a guy that’ll do it for £200.” Welcome to the world of media recruitment. Too many people want to do it, and not enough people can do it. If you think about what a day rate reasonably is and how long £200 can buy…. Perhaps 2 days of work? And consider that a lighting rig will cost £250/day to hire; you can quickly see it just doesn’t make any sense!
In the best case scenario the product is less likely to deliver the result you desire.
In the worst case they’ll use cheaper equipment, the old-school lights will heat up and start a fire in your office. They won’t have public liability insurance.
4) Post-Video Blues
So, you’ve had your video delivered, but now what ?
Many media production companies that clients use see video delivery as the end of their involvement. But having your video made is really only the start of the next phase of marketing – making that video work for your business !
We see clients as long term partners in an ongoing relationship. Helping our clients achieve the maximum potential of their video helps them be more successful, and ensures our customers come back to us again and again.
So, when seeking a media company for your video production, consider their willingness to advise you and support you moving forward.
How to Choose the Budget you Need ?
Always work backwards from your desired result. If you have sales of £10k a month through your website and want to make it £15k a month, you can do the maths and theory to work out what the investment should be and what risk factor there is around it.
You can have a no-obligation 30min call with one of our strategy directors about budgeting for your campaign and receive honest, free advice for your business.
6) Re-using Video Content
So, you’ve had your dream marketing video created and now it’s time to unleash it on the world.
So, what next ? Put it on your website homepage ? Post it on Facebook ?
These days, your clients are probably using a wealth of online platforms to socialise, organise and communicate. It’s really important that potential customers see your video on the platforms they use.
A professional media production company will offer to create versions of your video that’s optimised for each platform:
Make sure you get the most benefit from your video investment, by ensuring you get as many versions of your video as required for your target platforms.