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6 video tips Archives - Clockwork Creatives

Why Abraham Lincoln Loves Digital Media

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Why Abraham Lincoln Would Love Digital Media‏

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”
Abraham Lincoln

These words of wisdom have gone down in history not because we all chop down trees and find it useful to know a sharp axe helps – rather because it applies to all walks of life as a metaphor.
This is particularly true in digital marketing, as if you spend £1 driving traffic to your website that’s like taking one swing at the tree with your axe.  A bad website is a blunt axe and it’ll take more swings… that’s more £££.

So get your axe nice and sharp, save yourself ongoing expenditure taking repeated swings at the tree for little result.  Get great quality content, and use it as a catalyst in your business for years to come!

Next week Maria’s Top Tips will be ready for your viewing pleasure, starting with “Does SEX Really Sell?” Maria’s bite-size top tips aim to inform, educate and enlighten you and your staff as to the fundamentals of the Digital Marketing Practice.

Clockwork creatives does sex really sell
does sex really sell clockworks
does sex really sell clock works creative

Talk to the Clockwork Creative experts for free today on 

020 717 55 388 or email us here.

We look forward to working with you to achieve success.

6 Mistakes When Purchasing Video Services

By | Marketing tips, Uncategorized, Video Tips | No Comments
Mistakes buying video

6 Mistakes When Purchasing Video Services

1) Knowing Your Audience

There are almost as many video production companies out there as there are coffee shops on street corners. But how many of them simply want to sell video to make their sales target ?

For a marketing video to really bring a good value return on your investment, it’s vital that the video producers really understand your audience and what engages them. That’s where you come in – you know your audience better than anyone. Beware of any company who doesn’t want to spend the time to really understand your target audience, and what makes them tick.

Remember, the better the video content is targeted at your customers, the better the results will be.

2) Beware of Resellers

There are companies which exist purely as marketing engines, generating business and outsourcing it to freelance producers. This model means nothing that is made for you will actually be the hands of who you think is making the video for you.

Risky at best, and with inflated prices at worst, so if in doubt – ask them !

Clockwork Creatives is founded by producers with everything managed in-house, consolidated costs and working structure to provide you with the peace of mind and quality you need, at affordable prices.

3) Beware of ‘Cheap’ Deals

Every once a while I’ll be talking with a potential client about a production; filming and editing let’s say we have a £700 budget. It’s a small job, but that fee covers the writing, planning, casting, studio, crew, presenter, equipment, editing, delivery and management. And then they say “my mate knows a guy that’ll do it for £200.” Welcome to the world of media recruitment. Too many people want to do it, and not enough people can do it. If you think about what a day rate reasonably is and how long £200 can buy…. Perhaps 2 days of work? And consider that a lighting rig will cost £250/day to hire; you can quickly see it just doesn’t make any sense!

In the best case scenario the product is less likely to deliver the result you desire.

In the worst case they’ll use cheaper equipment, the old-school lights will heat up and start a fire in your office. They won’t have public liability insurance.

4) Post-Video Blues

So, you’ve had your video delivered, but now what ?

Many media production companies that clients use see video delivery as the end of their involvement. But having your video made is really only the start of the next phase of marketing – making that video work for your business !

We see clients as long term partners in an ongoing relationship. Helping our clients achieve the maximum potential of their video helps them be more successful, and ensures our customers come back to us again and again.

So, when seeking a media company for your video production, consider their willingness to advise you and support you moving forward.

5) Budgeting

How to Choose the Budget you Need ?

Always work backwards from your desired result. If you have sales of £10k a month through your website and want to make it £15k a month, you can do the maths and theory to work out what the investment should be and what risk factor there is around it.

You can have a no-obligation 30min call with one of our strategy directors about budgeting for your campaign and receive honest, free advice for your business.

6) Re-using Video Content

So, you’ve had your dream marketing video created and now it’s time to unleash it on the world.

So, what next ? Put it on your website homepage ? Post it on Facebook ?

These days, your clients are probably using a wealth of online platforms to socialise, organise and communicate. It’s really important that potential customers see your video on the platforms they use.

A professional media production company will offer to create versions of your video that’s optimised for each platform:

  • Website
  • Facebook
  • Youtube
  • LinkedIn
  • Instagram
  • Twitter
  • etc

Make sure you get the most benefit from your video investment, by ensuring you get as many versions of your video as required for your target platforms.