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Snapchat Comes of Age as a Digital Marketing Tool

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Snapchat Comes of Age as a Digital Marketing Tool

 

Clockwork Creatives, Snapchat logo, digital marketing tool

Snapchat – Reaching Millennials

In August 2016, around 61 percent of UK online adults aged 18 to 29 were Snapchat users. In fact, its now the most popular (measured by daily users) of all the new social media platforms amongst the millennials.

This huge surge in interest in Snapchat now makes it an essential digital marketing tool for reaching a millennial target audience. However, unlike Facebook and YouTube, Snapchat has its very own mechanics for content delivery.

Anyone considering using Snapchat for their digital marketing campaigns needs to be aware of how the platform works and how best to integrate their content into the Snapchat experience. For example, most Snapchat content has a very limited window of viewing (usually between 1 and 10 seconds). It has no ‘history’ for users to revisit content in a traditional way.

These unique Snapchat mechanisms combined with an active user experience mean new ways must be found to tell your brand story and make an impression. Digital Marketing with Snapchat must be planned out into a series of images – each telling part of your brand story. This can then be enhanced with short videos to provide more detail and brand awareness.

If you target millennials for your digital marketing campaigns, Snapchat is becoming a must-use platform. Our digital marketing team can provide advice, consultancy and content delivery for all your digital marketing campaigns – from Snapchat, Facebook, and Instagram, to LinkedIn and YouTube.

Contact us today and make your digital marketing creative and effective.

 

2017 – Year of Digital Marketing

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2017 Year of Digital Marketing2017 is the year of Digital Marketing.

 

Membership of social media platforms and other digital networks has never been greater and the opportunities for digital marketing has never been so attractive.

Take the LinkedIn network. They now have over 450 million adults on LinkedIn, together creating the worlds largest database of working people, connected to their past employment, colleagues and the companies currently employing them. This represents a major opportunity for B2B marketing, providing an unprecedented ability to target business sectors and job roles that can focus digital marketing potential like never before.

For the younger generation, platforms like Snapchat and Instagram are recording large increase in users. In the US alone, Snapchat now reaches 43% of 18-34 year olds and this trend is similar in the UK and set to continue. Reaching this younger audience through digital marketing has never been easier and opens the door to well conceived tailored content that speaks directly to this important sector.

So, reaching these key target groups has never been easier. But to target them in a meaningful way that drives brand awareness or increases sales requires creative content that appeals to that audience in the context of the platform they are using. Successful digital content can easily go viral with ‘likes’ and ‘shares’ driven by engaged users.

Clockwork Creatives specialises in creating engaging content tailored to a specific audience and platform. From Facebook and YouTube, to Instagram, LinkedIn and Snapchat, we have experts in digital marketing to turn marketing budgets into successful platform-specific marketing campaigns.

 

EU Referendum Crisis – The Pragmatic Guide for Small Businesses

By | EU Referendum, Food for thought, Marketing tips, Video Tips | No Comments

EU Referendum Crisis – The Pragmatic Guide for Small Businesses

So now we’ve had the EU referendum result, where does it leave smaller businesses in these uncertain times?

Many will assume it’s best for companies to hold back on investment and wait until the landscape becomes clearer before embarking on new investments.  Look after the pennies and the pounds will look after themselves, right?

There are three key points of consideration:

  1. Diversifying revenue streams

  2. Timing your investments

  3. Business Competition

Mark Carney - Bank of England

Mark Carney – Bank of England

While economic top brass offers advice and reassurances to investors and big business, Clockwork Creatives is here to do the same for the rest of us who are left running small – medium size businesses.

Revenue Streams

Where else could you sell your products?  For example, at Clockwork Creatives we are devising our strategy to create an additional online presence devoted to recruiting US clients.  This will provide a new revenue stream in addition to our UK presence, securing the jobs our organisation has created.  Where can you obtain new revenue streams?

Timing

Waiting for certainty works only if waiting is profitable.  For most, these uncertain times require urgent action, not stagnation.  It’s always better to have twenty revenue streams worth £1k each than one revenue stream worth £20k.  If you’re reliant on only a few revenue streams, diversify.

Competition

Because many companies will be reducing investment, there will be less competition facing those who can quickly plot a clear way forward.   Not only will companies that move swiftly and decisively be more stable by diversifying revenue streams but will also be in a prime position to grow their market share when the recession ends.

Conclusion

  • Look to brighter landscapes; digital marketing gives you global reach so think outside the box
  • Act now to secure additional revenue streams; invest in the right marketing channels that will be effective in reaching new and wider audiences
  • Adapt & Maintain your marketing investment; you can gain market share during recession by out-marketing the competition, which will pay dividends later.

The Small Business Programme is here to help and guide you through Brexit and beyond.

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