Digital Marketing Blog

marketing strategy Archives - Clockwork Creatives

Snapchat Comes of Age as a Digital Marketing Tool

By | Digital Marketing, Marketing tips | No Comments

Snapchat Comes of Age as a Digital Marketing Tool

 

Clockwork Creatives, Snapchat logo, digital marketing tool

Snapchat – Reaching Millennials

In August 2016, around 61 percent of UK online adults aged 18 to 29 were Snapchat users. In fact, its now the most popular (measured by daily users) of all the new social media platforms amongst the millennials.

This huge surge in interest in Snapchat now makes it an essential digital marketing tool for reaching a millennial target audience. However, unlike Facebook and YouTube, Snapchat has its very own mechanics for content delivery.

Anyone considering using Snapchat for their digital marketing campaigns needs to be aware of how the platform works and how best to integrate their content into the Snapchat experience. For example, most Snapchat content has a very limited window of viewing (usually between 1 and 10 seconds). It has no ‘history’ for users to revisit content in a traditional way.

These unique Snapchat mechanisms combined with an active user experience mean new ways must be found to tell your brand story and make an impression. Digital Marketing with Snapchat must be planned out into a series of images – each telling part of your brand story. This can then be enhanced with short videos to provide more detail and brand awareness.

If you target millennials for your digital marketing campaigns, Snapchat is becoming a must-use platform. Our digital marketing team can provide advice, consultancy and content delivery for all your digital marketing campaigns – from Snapchat, Facebook, and Instagram, to LinkedIn and YouTube.

Contact us today and make your digital marketing creative and effective.

 

2017 – Year of Digital Marketing

By | Digital Marketing, Marketing tips | No Comments

2017 Year of Digital Marketing2017 is the year of Digital Marketing.

 

Membership of social media platforms and other digital networks has never been greater and the opportunities for digital marketing has never been so attractive.

Take the LinkedIn network. They now have over 450 million adults on LinkedIn, together creating the worlds largest database of working people, connected to their past employment, colleagues and the companies currently employing them. This represents a major opportunity for B2B marketing, providing an unprecedented ability to target business sectors and job roles that can focus digital marketing potential like never before.

For the younger generation, platforms like Snapchat and Instagram are recording large increase in users. In the US alone, Snapchat now reaches 43% of 18-34 year olds and this trend is similar in the UK and set to continue. Reaching this younger audience through digital marketing has never been easier and opens the door to well conceived tailored content that speaks directly to this important sector.

So, reaching these key target groups has never been easier. But to target them in a meaningful way that drives brand awareness or increases sales requires creative content that appeals to that audience in the context of the platform they are using. Successful digital content can easily go viral with ‘likes’ and ‘shares’ driven by engaged users.

Clockwork Creatives specialises in creating engaging content tailored to a specific audience and platform. From Facebook and YouTube, to Instagram, LinkedIn and Snapchat, we have experts in digital marketing to turn marketing budgets into successful platform-specific marketing campaigns.

 

The Small Business Programme Launches

By | Marketing tips, Small Business Programme | No Comments

The Small Business Programme Launches

The Small Business Programme - Digital Marketing Strategy and Content Production

Aimed at the SME market, the Small Business Programme helps guide companies through the rapidly changing digital marketing landscape to optimise content creation and drive results. It aims to bring many of the digital marketing techniques and approaches that large multinational companies are using within reach of small and medium sized businesses.

The Small Business Programme’s approach is designed, first and foremost, to inform, educate and enlighten businesses on the power of digital marketing and how to take full advantage of it.

The Small Business Programme’s unique methodology is aimed at any small to medium enterprise, and has been designed to fit the lifecycle of any business evolving from start-up or business expansion, to significant player in their industry.

The Small Business Programme brings together marketing and digital content expertise into a collection of Frameworks and Packages which guide businesses in defining their marketing strategy, as well as implementing that strategy.

Small Business Programme FrameworksMaking & Consultancy Toolkit

The Small Business Programme Frameworks comprise a straightforward yet versatile approach to a digital marketing strategy. Whether businesses are bringing a new brand to market, attracting new clients & partners, or expanding their established brand, Frameworks provide a clear navigation through the key decision making stages in their business.

Frameworks encompass Brand Identity, Brand Positioning, Channel Planning, and Marketing & Digital Media Content Strategy; all designed by experts who have been in the industry since the advent of online digital content as a marketing tool.

Together, the Small Business Programme Frameworks help clarify the digital marketing content a business should consider creating to increase their digital presence, build customer relationships and increase market share.

Small Business Programme Packages

The Small Business Programme Packages are the implementation of the digital marketing strategy; defined by our frameworks, or the business’ in-house marketing team.

They define the digital media assets required to meet a business’ objectives.

Deliverables range from the development of website platforms, brand design, implementation of marketing campaigns through to the creation of a wide range of digital media content. Together, they ensure that marketing campaigns feature the right content to engage the defined target audience and optimise the potential to bring significant growth and sustainability to the business.

Small Business Programme - Digital Marketing Top Tips

Clockwork Creatives provide an on-going series of Digital Marketing Top Tip short videos covering different aspects of content creation which are available free on their website. These provide an introduction to digital marketing and cover some of the high-level topics businesses should be aware of.

To find out more about the Small business Programme click here for details.

Clockwork Creatives

.