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media production Archives - Clockwork Creatives

EU Referendum Crisis – The Pragmatic Guide for Small Businesses

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EU Referendum Crisis – The Pragmatic Guide for Small Businesses

So now we’ve had the EU referendum result, where does it leave smaller businesses in these uncertain times?

Many will assume it’s best for companies to hold back on investment and wait until the landscape becomes clearer before embarking on new investments.  Look after the pennies and the pounds will look after themselves, right?

There are three key points of consideration:

  1. Diversifying revenue streams

  2. Timing your investments

  3. Business Competition

Mark Carney - Bank of England

Mark Carney – Bank of England

While economic top brass offers advice and reassurances to investors and big business, Clockwork Creatives is here to do the same for the rest of us who are left running small – medium size businesses.

Revenue Streams

Where else could you sell your products?  For example, at Clockwork Creatives we are devising our strategy to create an additional online presence devoted to recruiting US clients.  This will provide a new revenue stream in addition to our UK presence, securing the jobs our organisation has created.  Where can you obtain new revenue streams?

Timing

Waiting for certainty works only if waiting is profitable.  For most, these uncertain times require urgent action, not stagnation.  It’s always better to have twenty revenue streams worth £1k each than one revenue stream worth £20k.  If you’re reliant on only a few revenue streams, diversify.

Competition

Because many companies will be reducing investment, there will be less competition facing those who can quickly plot a clear way forward.   Not only will companies that move swiftly and decisively be more stable by diversifying revenue streams but will also be in a prime position to grow their market share when the recession ends.

Conclusion

  • Look to brighter landscapes; digital marketing gives you global reach so think outside the box
  • Act now to secure additional revenue streams; invest in the right marketing channels that will be effective in reaching new and wider audiences
  • Adapt & Maintain your marketing investment; you can gain market share during recession by out-marketing the competition, which will pay dividends later.

The Small Business Programme is here to help and guide you through Brexit and beyond.

Subscribe to our blog and Top Tips to get more pragmatic tips & advice as Brexit continues.

How Much is a Video ?

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How Much is a Video ?

£2,500 is good place to start when thinking about video for your small or medium size business.  This is, of course, a huge generalisation.  But we’re putting our faith in you to understand that, and giving you a simple answer in the process.

The sweet spot is typically between £1,000 – below which we wouldn’t be proud of what we’re delivering, and £6,000 – above which one can hit a point of diminishing returns.

However, there are videos produced in a series for a much lower unit price – like our very own Top Tips series – or brand positioning videos like the John Lewis christmas adverts which cost millions.

Here are some examples of productions that we have achieved on this budget scale:

Did you know?
It can be hard to get a grip what financial returns to expect from your digital content. Clockwork Creatives offer a consultancy package; for £49 we’ll help you understand how investment and return will work for your business using tried and tested formulae, and the expert skills of our executive producers.
Becoming an EPI consultant

Becoming an EPI consultant

Meet John

Meet John

Industrial Workwear Interview

Industrial Workwear Interview

The Syndicate Card

The Syndicate Card

EweMove Franchisee Video

EweMove Franchisee Video

About Us

About Us

Why Clockwork Creatives ?

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Why Clockwork Creatives ?

Hiring us to produce great quality digital content and strategically manage the flow of visitors to that digital content is essentially a “put money in, get more money out” machine.

We’ve working with countless clients over the years to bring their marketing objectives to fruition.

But how?

Clockwork Creatives - Digital Marketing Strategy and Content Production

Well, at the most basic level, if you have normal quality digital content – a website for example – you’ll convert 1% of traffic to your website.  But a great website, with video content and a streamlined user journey, will get you a higher conversation rate.  10-20% is reasonable, but let’s be conservative and say the better website converts 5% of traffic, instead of 1%.

That means for every £100 spent driving traffic to the website you’ll get five times the return on investment.  And that’s conservative – typical client ROI rates are 10x for us.

So please, don’t bite off more than you can chew.  Don’t naively count visitors has your only key performance indicator.

There are so many variables and the financial impact of a campaign succeeding or failing is orders of magnitude greater than the costs of running it.

So why take chances with your business?  Take expert advice instead.

Talk the experts for free today on 020 717 55388 – and remember to claim your 20% off any quote this month.

We look forward to working with you to achieve success.

Clockwork Creatives - Digital Marketing Strategy and Content Production

The Unseen Benefits of Video

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unseen benefits of video

The Unseen Benefits of Video

Nearly all smart businesses are now aware of the power of great video content for marketing. But how many businesses are taking full advantage of their video production to create a wealth of social media opportunities surrounding the video itself ? 

There is so much more that can be gained by the smart use of other assets created as part of your video.  The contents gathered from just creating a single video can be creative gold dust for your business’s social media. 

Screenshots for Promotion 

For example, you can use screenshots of key moments in your video, brand it with your logo or appropriate quote and post it on the full range of social media including Facebook, Twitter, Pinterest or LinkedIn. This can be a great way to build your brand image and draw people to your website, YouTube channel or social media platforms.

They can be used as ‘teasers’ to raise the profile of a forthcoming campaign, or remind latecomers to a recent marketing campaign.  If any logo or graphics have been created for your video consider using it as a temporary logo and representation for your brand, again this can be a great route to promotion.  

Trans-Media for Promotion

You can have re-edits of your video created for distribution across different media sites. In the media business this is known as ‘Trans-media Storytelling’ where customised media can be distributed on multiple social media platforms, maximising the benefits of a single video production. For example, Instagram allows 15 seconds of video, so you can really use this to your advantage by creating a 15 sec trailer with the footage you have already obtained from your video. Better yet, if you really want to promote your video create a count down using the characters in your video (If you have characters) and have them create a 7 day count down to the day of your full video release to build social anticipation. Using different video clips and even video blogs on different platforms is a great way to promote your brand.

Reduce, Reuse, Recycle 

Maintaining great social media branding is all about being consistent and relevant to your audience. Reduce time and energy by reusing the same intro and outro graphics or animated logo. Recycle your content by continuous promotion months after your video has been released to draw in new customers who haven’t yet enjoyed your video masterpiece.

Behind the Scenes

We all love watching the ‘making of’ on our DVD collection. Well why not a ‘making of’ about your own video production ?

It could include exclusive behind the scenes footage, interviews on what inspired the video, funny moments, and anything else your viewers may find entertaining !

Summary

So, remember that there are many aspects of even a single video production that can be used to supply you with additional content that can help build your brand relationship with customers.

Don’t forget that when working with a video production company !

6 Mistakes When Purchasing Video Services

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Mistakes buying video

6 Mistakes When Purchasing Video Services

1) Knowing Your Audience

There are almost as many video production companies out there as there are coffee shops on street corners. But how many of them simply want to sell video to make their sales target ?

For a marketing video to really bring a good value return on your investment, it’s vital that the video producers really understand your audience and what engages them. That’s where you come in – you know your audience better than anyone. Beware of any company who doesn’t want to spend the time to really understand your target audience, and what makes them tick.

Remember, the better the video content is targeted at your customers, the better the results will be.

2) Beware of Resellers

There are companies which exist purely as marketing engines, generating business and outsourcing it to freelance producers. This model means nothing that is made for you will actually be the hands of who you think is making the video for you.

Risky at best, and with inflated prices at worst, so if in doubt – ask them !

Clockwork Creatives is founded by producers with everything managed in-house, consolidated costs and working structure to provide you with the peace of mind and quality you need, at affordable prices.

3) Beware of ‘Cheap’ Deals

Every once a while I’ll be talking with a potential client about a production; filming and editing let’s say we have a £700 budget. It’s a small job, but that fee covers the writing, planning, casting, studio, crew, presenter, equipment, editing, delivery and management. And then they say “my mate knows a guy that’ll do it for £200.” Welcome to the world of media recruitment. Too many people want to do it, and not enough people can do it. If you think about what a day rate reasonably is and how long £200 can buy…. Perhaps 2 days of work? And consider that a lighting rig will cost £250/day to hire; you can quickly see it just doesn’t make any sense!

In the best case scenario the product is less likely to deliver the result you desire.

In the worst case they’ll use cheaper equipment, the old-school lights will heat up and start a fire in your office. They won’t have public liability insurance.

4) Post-Video Blues

So, you’ve had your video delivered, but now what ?

Many media production companies that clients use see video delivery as the end of their involvement. But having your video made is really only the start of the next phase of marketing – making that video work for your business !

We see clients as long term partners in an ongoing relationship. Helping our clients achieve the maximum potential of their video helps them be more successful, and ensures our customers come back to us again and again.

So, when seeking a media company for your video production, consider their willingness to advise you and support you moving forward.

5) Budgeting

How to Choose the Budget you Need ?

Always work backwards from your desired result. If you have sales of £10k a month through your website and want to make it £15k a month, you can do the maths and theory to work out what the investment should be and what risk factor there is around it.

You can have a no-obligation 30min call with one of our strategy directors about budgeting for your campaign and receive honest, free advice for your business.

6) Re-using Video Content

So, you’ve had your dream marketing video created and now it’s time to unleash it on the world.

So, what next ? Put it on your website homepage ? Post it on Facebook ?

These days, your clients are probably using a wealth of online platforms to socialise, organise and communicate. It’s really important that potential customers see your video on the platforms they use.

A professional media production company will offer to create versions of your video that’s optimised for each platform:

  • Website
  • Facebook
  • Youtube
  • LinkedIn
  • Instagram
  • Twitter
  • etc

Make sure you get the most benefit from your video investment, by ensuring you get as many versions of your video as required for your target platforms.