The Unseen Benefits of Video
Nearly all smart businesses are now aware of the power of great video content for marketing. But how many businesses are taking full advantage of their video production to create a wealth of social media opportunities surrounding the video itself ?
There is so much more that can be gained by the smart use of other assets created as part of your video. The contents gathered from just creating a single video can be creative gold dust for your business’s social media.
Screenshots for Promotion
For example, you can use screenshots of key moments in your video, brand it with your logo or appropriate quote and post it on the full range of social media including Facebook, Twitter, Pinterest or LinkedIn. This can be a great way to build your brand image and draw people to your website, YouTube channel or social media platforms.
They can be used as ‘teasers’ to raise the profile of a forthcoming campaign, or remind latecomers to a recent marketing campaign. If any logo or graphics have been created for your video consider using it as a temporary logo and representation for your brand, again this can be a great route to promotion.
Trans-Media for Promotion
You can have re-edits of your video created for distribution across different media sites. In the media business this is known as ‘Trans-media Storytelling’ where customised media can be distributed on multiple social media platforms, maximising the benefits of a single video production. For example, Instagram allows 15 seconds of video, so you can really use this to your advantage by creating a 15 sec trailer with the footage you have already obtained from your video. Better yet, if you really want to promote your video create a count down using the characters in your video (If you have characters) and have them create a 7 day count down to the day of your full video release to build social anticipation. Using different video clips and even video blogs on different platforms is a great way to promote your brand.
Reduce, Reuse, Recycle
Maintaining great social media branding is all about being consistent and relevant to your audience. Reduce time and energy by reusing the same intro and outro graphics or animated logo. Recycle your content by continuous promotion months after your video has been released to draw in new customers who haven’t yet enjoyed your video masterpiece.
Behind the Scenes
We all love watching the ‘making of’ on our DVD collection. Well why not a ‘making of’ about your own video production ?
It could include exclusive behind the scenes footage, interviews on what inspired the video, funny moments, and anything else your viewers may find entertaining !
So, remember that there are many aspects of even a single video production that can be used to supply you with additional content that can help build your brand relationship with customers.
Don’t forget that when working with a video production company !